Why? To help them solve problems with your expertise and, where it counts for you, your offerings. In fact, you’ll even get potential customers reaching out to you. With a solid social selling strategy, you’ll be the person that people want to follow on LinkedIn. You don’t want to be just another connection. In fact, we’ll bet that your prospects have, on average, dozens of such DMs in their inboxes already. We can safely say that strategy won’t get you a demo call. It’s not about finding a prospect, sending a connection request, and then messaging them with a sales pitch. Social selling on LinkedIn is the process of using LinkedIn to find prospects, start conversations, deliver value, and build relationships with the ultimate goal of creating sales opportunities. In this guide, we’ll walk you through how to do social selling on LinkedIn in an effective way: To succeed in LinkedIn social selling, you have to shift your approach from ‘selling’ on LinkedIn to providing real value and building real relationships. Using LinkedIn for sales in a monotonous and mechanical fashion will not help you get more – or better – prospects nor help you close faster. Buyers aren’t interested in unsolicited DMs, especially from people they don’t know or trust. You shouldn’t be on LinkedIn if you’re only going to prospect and reach out to people hoping to get a demo call. Well, it starts by treating LinkedIn as more than just a social network loaded with B2B prospects. Do you want to know the secret to social selling on LinkedIn?
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